Jo 704 Newstrack

NY Times-Multimedia Part 2: The Podcasts

For the last Newstrack report for #JO704, I talked about how the NYTimes has been branching into multimedia, and explored some episodes of its documentary style TV episodes, available on HULU and FX, called The Weekly.

Well, now I’m going to talk about some of the podcasts NYTimes has on offer, including The Daily.

Only 18 episodes of The Weekly had aired at the time of writing, but The Daily is, as the name suggests, Daily, and has been around since early 2017. According to the Hollywood reporter in April 2019, Sam Dolnick stated that “We don’t talk numbers, but it’s profitable,” when asked about the revenue for the podcast. The download numbers were impressive in 2017, according to The Street, with a headline ‘New York Times’ Breakthrough ‘The Daily’ Soars Past 100M download mark’.

Credit: NYTimes website, captured on desktop at 12:01PM on November 18, 2019

The Daily, and other podcasts the NYTimes offers, can be listened to online, or downloaded on your mobile device via Apple Podcasts, RadioPublic, or Stitcher. For those who don’t like podcasts or can’t listen to them, a transcript of the podcast is also available on the NYTimes website.

Credit: NYTimes website, captured on desktop at 12:05PM on November 18, 2019

Also provided under the podcast on the website is who is involved, and even some background reading with links for every episode of The Daily. There’s also a newsletter you can subscribe to  “For an exclusive look at how the biggest stories on the podcast come together,” the description reads for Inside ‘The Daily’.

Credit: NYTimes desktop website at 12:26PM on October 18, 2019

Another popular podcast for the NYTimes is Modern Love, which began in 2016. The NYTimes describes the column as “A series of weekly reader-submitted essays that explore the joys and tribulations of love.” The podcasts are readings from the Modern Love column, allowing people who might not get the newspaper or read the column a chance to enjoy it. The host of the podcast is Meghna Chakrabarti, also the host of NPR’s On Point, and the editor of the column itself. The column also inspired an 8-part series on Amazon in October.

I wonder if the move to podcasting was inevitable for the publication. All of the legacy print media were being threatened by the popularity of other ways of enjoying news. Although extremely popular, unlike newsletters, where you have dozens of options to choose from, there aren’t as many podcasts that the NYTimes is producing. Given their popularity, and how well they’ve been doing, this seems like a missed opportunity to offer more multimedia options for users.

Jo 704 Newstrack

NY Times-Multimedia Part 1: The Weekly

The New York Times has been diversifying how it presents content to its users. Between interactives, videos, and podcasts, there’s plenty of ways to read, listen and stream content.

According to the HULU website, “The Weekly brings the unparalleled journalism of the New York Times to the screen for the first time.”

There are only 18 episodes released so far, and to my knowledge, HULU does not post viewing statistics, so I can’t determine how popular the episodes may be. Each of the episodes have 100 or more comments on the New York Times website, however, and one, Episode 8: ‘Hard Left’ has 810 comments, with the exception of Episode 12: ‘Apple’s Gold’ which has only 87 comments at the time of this writing.

Episode 8: Hard Left has more than 800 comments. Captured at 7:34PM on November 3, 2019 from

The episode Hard Left and Episode 15: ‘Rudy! Rudy?’ are both very political in nature, and have the most comments on the New York Times website, and 594 for Episode 16: ‘Segregated City’, which seems to suggest that political episodes garner the most traffic on the New York Times website.

Surprisingly, given how much comment traffic the other two political episodes got, Episode 17: ‘Mr. McGahn’ got comparatively fewer, coming in at only 217. Whether this is because the other episodes have been posted for longer or that ‘Mr. McGahn’ did not indicate in the title that it was political, is unclear.

Not only do we hear from the reporters, the filming crew gets included, too. Captured at 7:30PM on November 3, 2019 from

The half an hour long episodes, which are available streaming Sunday night on FX, and Monday on HULU, are promoted on the New York Times website with a preview and a few paragraphs about what the episode will be about, and who is involved. Some of the blurbs also highlight the featured reporters, highlights from behind the scenes, and key takeaways of the episode.

The episodes seem to take a different approach to reporting than a typical New York Times story, where the reporters are participating in the documentary-style episodes, instead of merely reporting. The reporters are part of the episodes, including footage of them at work, how long they’ve been working on these stories, and, sometimes, their reasons for their interest. “But here’s something I’ve always wondered about…” said one reporter during the Episode 10: ‘The Memo’.

The reporter for the story of Episode 1: The Memo being candid. Credit: HULU streaming, captured at 7:26PM on November 3, 2019.

Also included is how they may be responding to the story, even the most difficult parts of reporting. For example, in the first episode, Episode 1: The Education of T.M. Landry, the reporters are filmed talking with their editor about the possible ramifications to the students involved in the story, and one of the reporters is particularly emotional. Not only are the reporters narrating, we get to witness reporters as real people, not just bylines.

I think this style of storytelling is really powerful: we don’t just get to witness the report, we witness real people doing their jobs, and informing the public.

Jo 704 Newstrack

NY Times-All the newsletters

The New York Times newsletters are a way to get highlights of the news delivered straight to your inbox. The general newsletter arrives six days a week, every weekday and one for the weekend. They’re particularly convenient if you’re in a rush or don’t have time to read the full newspaper. The format suits both desktop and mobile, with none of the translational issues sometimes seen when something is available on both.

Credit: New York Times Morning Briefing Newsletter, captured on desktop at 10:44 AM on October 21, 2019.

For the general newsletter, each one typically consists of multiple sections, just as the actual paper would, in manageably readable chunks. The top stories each have a few hundred words, sometimes a picture, and often hyperlinks within the blurbs relevant to the article. For particularly important topics, especially in politics, there will also be brief sections following the blurb. Today, for example, for the blurb about Turkey and nuclear weapons, there is a related link, about Trump, another angle, from the Kurdish, and a link to the podcast The Daily about a relevant topic.

Credit: Morning Briefing from the New York Times, phone screenshot captured at 10:40AM on October 21, 2019.

Additionally, because so much of the newsletter would have been taken up by news of the impeachment, the NYTimes decided to create a separate newsletter for all those already subscribed to the regular newsletter. It can be unsubscribed from easily, but it keeps the regular newsletter feeling less dominated by contentious politics in the U.S.

There are other sections in the main newsletter, including, wonderfully, ‘Now a break from the news,’ which I always enjoy, because I really feel like I need it these days.

Typically seen here are recipes, gallery recommendations, book and TV recommendations, and sometimes a fluffy interest piece, like today, ‘here’s how to clean your sneakers.’

A daily newsletter on the top stories isn’t the only thing on offer, however. At, one can view the full list of just how many newsletters the New York Times offers, a brief summary, and how often they’re sent to you. You can even click to see a sample of what you can expect to see. There are so many they’re separated by section, such as News and Politics, and Opinion. It looks like there’s only one in a foreign language, but hopefully they’re working on that.

Credit: New York Times, Captured on desktop at 11:00 AM on October 21, 2019.

This is a great thing that they’re offering, a little sample of the kind of news you’d like to see, delivered right to your inbox.

Jo 704 Newstrack

NY Times-Instagram and Twitter frequency

The NY times maintains Instagram and twitter. They have themed accounts on both sites, for books, tech, arts, and others. The twitter feeds are frequently updated, while Instagram feeds seem to be falling by the wayside. Even the NYtimes book twitter has been updated twice today already, while the main Instagram account hasn’t been updated in a while.

At the time of this writing, the NYtimes posted on their main twitter two minutes, thirteen minutes, and twenty three minutes ago. The last time they posted on their main Instagram account was yesterday. I think it’s interesting that they don’t post as frequently on their Instagram since the reception on Instagram seems to be more robust. Something newsworthy on twitter that went up at around the same time (15 hours ago), received only 270 likes, 80 retweets, and 164 comments. The Instagram post, meanwhile, garnered 114 comments and more than 10k likes.

Credit: NYtimes twitter feed, captured at 9:45AM on October 7, 2019.
Credit: Nytimes instagram, Captured at 9:49AM on October 7, 2019

There are a few things that could explain the NYtimes Instagram post’s popularity. It is the last thing that was posted, so it’s the first thing that comes up if you visit the NYtimes page. The twitter post, on the other hand, required a lot of scrolling to find. Since the twitter feed posts more frequently, when people check the feed, something that happened 15 hours ago is very far down, and people might not be scrolling all the way down until the last place they checked.  

The content could also come into play. The tweet I’m referring to is a story by the NYtimes revealing that the president of the Philippines has a neuromuscular disease. The Instagram post is a fun piece on a themed train ride inspired by “Soul Train.” It’s newsworthy because people are having fun at a unique event, and, as it’s Instagram, so it’s a story with a prominent photo which is easy to relate to.

All in all, though, it seems like the NYtimes is mostly ignoring a platform where news and photos get a lot of good reception.